Sunday, December 29, 2019

Emotional Development and Human Emotions - Free Essay Example

Sample details Pages: 6 Words: 1819 Downloads: 9 Date added: 2019/05/06 Category Psychology Essay Level High school Tags: Emotional Intelligence Essay Did you like this example? Emotion can be understood from a neurological, cognitive, or behavioral point of view. Neurological perspective focus on both the patient and the medical practitioner. The patient who has a disorder of emotion following a brain damage, to the doctor who has been so busy over night without rest. Don’t waste time! Our writers will create an original "Emotional Development and Human Emotions" essay for you Create order Cognitive approaches explain emotion in ways that enable people to understand their experiences of them. Finally, the behavioral point of view is that behavior may be chosen to pursue (or avoid) anticipated emotional outcomes.In psychology, emotion is a complex state of feeling that result in physical and physiological changes that influence thought and behavior. There are many other definitions of emotions proposed by different theorists. For me it is Scherers definition that encompasses what emotion is.Emotion is an episode of interrelated, synchronized changes in the states of all or most of the five organismic sub-systems in response to the evaluation of an external stimulus event as relevant to the major concerns of the organism (Scherer, 2004). Emotional development has to be examined across the lifespan, from birth to adulthood. Strictly speaking, one should also include development until death (Magai, 1996).Emotional development is the ability to recognize, express and manage feelings at different stages of life. Both positive and negative emotions are developed. These emotions are affected by relationships with parents, siblings and peers (Otieno, 2017).Children raised with parents and caregivers are able to respond with love, understanding, and clear common-sense guidance. They find excellent chances of learning how to relate to other people. First, the child discovers other people are fun to be with, that they will look after you, and make you happy. Then later, the child learns others have rights and needs of their own, and that, by studying the feelings of these others, its possible to make them happy too (Thorndike, 1985).There are several theories that have attempted to explain emotional development in children. Th ese theories include Freuds psychosexual development, Bowlbys Attachment theory, Banduras Social learning theory, Vygotskys Social cultural theory, Piagets Cognitive development, Eriksons Psychosocial theory and Skinners behavioral theory. EMOTIONAL DEVELOPMENT 1. Theoretical Perspectives of Emotional Development.Bowlbys attachment theory postulates that bonding between the child and its mother begins in the womb. This special bonding impacts their emotions. Attachment is a lasting psychological connectedness between human beings (Bowlby, 1980). This is manifested in four characteristic features. Proximity maintenance which is the need to remain physically close to those the child is attached to. The second feature is separation distress. This is the typical anxiety which results from the absence of the attachment figure. Bowlby also talked of secure base which he described as the safe base for exploring the immediate environment that is provided by the attachment figure. Finally, the fourth feature in this theory is safe haven. This is the tendency to seek out the attachment figure for comfort and security when fearful or threatened.In support of his observations, Bowlby noted a child who is able to rely on a primary caregiver was less fea rful than those lacking such reassurance. He asserted it to healthy development from infant to adolescent stage and had a lifelong effect.Banduras social learning theory emphasized the significance of modeling in emotional development. Children learn about emotions and how to express them appropriately by watching others. These include parents, caregivers, peers and teachers. Showing children, the ways you understand and manage emotions help children learn from your examples.Sigmund Freuds five psychosexual stages were suffused with emotions. For instance, during the oral stage, deprivation may evoke emotional dependency and early weaning may elicit aggression.Sociocultural theory focuses not only how adults and peers influence individuals emotional development, but also on how cultural beliefs and attitudes impact how instruction and learning of a variety of emotions take place.Erick Erikson referred to each of his stages as a psycho-social crisis, meaning that in order for a child to move on to the next stage, they first must overcome the crisis that came before it and failure to do so is detrimental on future development.What is important recognize as a parent with Eriksons stages is how they will determine your childs attitude as they progress and grow. It is crucial that you pay special attention to the crisis in adolescence, as this can be a very difficult time for the adolescents and could last longer than other stages in Eriksons psychosocial development theory. 2. Development of Emotions in childrenEmotional development is a complex task that begins in infancy and continues in adulthood. The very first emotional expressions to be exhibited by infants include joy, anger, sadness, and fear. As they grow older, children begin to develop sense of self. Self-awareness in children facilitates the development of complex emotions in them (Greenhalgh, 1994). These include shyness, surprise, elation, embarrassment, shame, guilt, pride and empathy. While in primary school, pupils are still learning to identify emotions, to understand why they happen and how to manage them appropriately. As children develop, the things that provoke their emotional responses change, as do the strategies they use to manage them (Wilson, 2014).Babies emotions are mainly made up of physical reactions and behaviors. As they grow, children develop the ability to recognize feelings. Their emotions are also increasingly influenced by their thinking. They gain insight on their feelings and better able to understand other peoples feelings. Thus an emotional reaction of a ten-year-old is complex than of a three-year-old. 3. Emotional Development During InfancyIn the first month, the infant makes eye contact, cries for help and responds to parents smiles and voices.During the second month, the infant begins to develop a social smile, enjoys playing with other people, prefers looking at people, studies faces and first begin to express anger.In the third month, the infant starts a conversation by smiling, the big smile involves his/her whole body and can imitate some movements and facial expressions.Fourth month of development is intrigued by children. They infants will turn toward childrens voices in person or on television. He/she loughs when tickled and when interacting with others. The infant cries when play is disrupted.When an infant is five months old, he/she becomes increasingly assertive. He/she can differentiate between family members and like to play during meals.At the sixth month of development, an infant may quickly tire of toy, his/her temperaments become increasingly apparent and cries w ith displeasure.During the seventh month of development, the infants starts to understand the meaning of no. He/she enjoys social interaction, expresses anger more strongly and tries to mimic adults sounds. At the eighth month of development, the infant begins to differentiate between familiar and unfamiliar people. He/she becomes shy or anxious with strangers and cries in frustration.A nine month old infant imitate gestures, smiles and kisses own image, and likes to play near parents.At ten month of development, separation anxiety may begin, self-esteem begin to develop, the infant responds to positive recognition and shows mood.During the eleventh month of development, the infant tries to gain approval, can be uncooperative, and experiments with language.Finally, a one-year-old infant may have temper tantrums, can fluctuate between being cooperative and uncooperative, may also show a developing sense of humor and cling to the parents. 4. Development of Emotions During ChildhoodAs babies grow into children, they start to feel a strong sense of self-awareness. This means that they are aware of themselves as a separate person. It results from continuing brain development and increased social relationships. The development of language also helps here, as young kids become better able to communicate (Thorndike, 1985).This increased awareness serves to strengthen emotional experiences. Young children are more in control of their emotions as they grow and they also begin to feel new ones, as such as embarrassment. These new emotions often result from social comparison, when children begin to compare themselves to other kids (Herbert, 1974). CLASSIFICATION OF EMOTIONS Human emotions can be placed into three categories. These include primary, secondary and tertiary motions.Primary emotions refer to the bodys first response and they are very easy to identify because they are so strong. The most common primary emotions are fear, happiness, sadness, disgust and surprise (Ekman, 2007).Secondary emotions are emotional reactions we have to other emotions. It is always by the beliefs we have about experiencing some emotions. For example, being ashamed as a result of becoming anxious or sad.Tertiary emotions are the most specific emotions. Strong feelings such as love are broken down into secondary emotions which are further broken down into tertiary emotions. They include humility, gratitude, agony, dismay, amongst others. Importance of Training Children in Life Skills Particularly Using Emotions Life skill refers to a skill that is necessary or desirable for full participation in everyday life. Emotional learning how to manage friendship, feelings and solve problems. These are essential life skills that support wellbeing and positive mental health. Emotional skills promote childrens ability to cope with difficulties and help to prevent mental health problems. Children who have developed emotional skills find it easier to manage themselves, relate to others, resolve conflicts and feel positive about themselves and the world around them (Hasson, 2012).Emotional learning provides practical skills that all children can learn and apply to everyones situations. Learning skills such as self-awareness, effective communication, and conflict resolution help to prevent the prevalence of mental illnesses amongst the vulnerable children. In this way, teaching children emotional skills help to promote resilience. W hich is the capacity to cope and stay healthy in spite of the negative things that happen through life.Hasson (2012), suggest that children learning is influenced by a range of emotional factors. How children perform in school is affected by how emotionally stable they are. CONCLUSIONS There are several reasons as to why children vary in the way they express and manage their emotions. The variation is attributed to the events that impact on children and families. They include chronic illnesses, trauma and difficult social situations. Other factors such as cultural values and temperaments may cause the variation.Children learn different ways of expressing emotions based on what is regarded as normal within their family and culture. Different families and cultures accept a given range of emotions. These differences also influence the way children learn to regulate their emotions. Bowlby, J. (1980). Attachment and Loss. New York: Basic Books, A member of the Perseus Books Group.Ekman, P. (2007). Emotions Revealed. Carlifonia: Malcolm Gladwell.Greenhalgh, P. (1994). Emotional Growth and Learning. London: Routledge.Hasson, G. (2012). Brilliant Emotional Intelligence. Brighton: Sue Hadfield.Herbert, M. (1974). Emotional Problems of Development in Children. London: Academic Press.Otieno, P. A. (2017). Influence of Teachers Characteristics on the Development of Socio-emotional Skills of Pre-school Children in Atandi Zone, Homabay County Kenya. Nairobi: University of Nairobi.Thorndike, N. (1985). First Feelings: Milestones in the Emotional Development of Your Baby and Child. New York: Penguin Book.Wilson, R. (2014). Understanding Emotional Development; Providing Insights into Human Lives. London: Routledge.

Saturday, December 21, 2019

Chapter 1 Questions and Answers, Animal Farm Essay examples

1. What is the Gist of Old Majors Speech? At the beginning of the novel, the highly respected Middle White Boar – old Major – presents the animals with a speech, which is intended to plant within the animals his vision of a liberal future for all animals. The essence of Old Majors speech is that ‘...The life of an animal is misery and slavery...’ He is telling them of the reality of their existence - that they are merely slaves for mankind. Old Major explains to the animals that man is the reason why they are forced to persist in such appalling conditions of starvation, over-work and murder. Old Major passes on the wisdom that, to the animals, ‘...Man is the only real enemy we have. Remove Man from the scene and the root cause of†¦show more content†¦Moses, the tame Raven, is described as a ‘...tale-bearer... he was also a clever talker.’ It is evident that Moses is a liar, when he tells the animals of a ‘...mysterious country called Sugarcandy Mountain, to which all the animals went when they died...’ Moses is also portrayed as being a very persuasive speaker, in that ‘...some of them [the animals] believed in Sugarcandy Mountain...’ thus, Moses, through his gift of the gab, is able to convince the animals of such fiction. Another of Moses’ purposes is to serve the most powerful figurehead, and this is made clear, when it is stated ‘Moses, who was Mr. Jones’ special pet, was a spy...’ so evidently, Moses served Mr. Jones through spying upon the other animals for him. Squealer, in the same way, is a negotiator. He spreads the propaganda of the pigs to the other animals, through his persuasion and speaking abilities. This is evident, when he is introduced as a ‘...brilliant talker... very persuasive...’ it is also said of Squealer that ‘...he could turn black into white...’ Squealer sells the ideas and information of the pigs, to the farm animals, through manipulation o f the facts, and his persuasive talking. Squealer is also set as having no opinion, and this is revealed within the first few chapters, as he never voices his outlook on the farm should be managed after the rebellion has taken place. His loyalties alwaysShow MoreRelatedReading Comprehension and Response to Literature Questions1497 Words   |  6 PagesReading Comprehension and Response to Literature Questions Chapters 1-2 Directions Answer all the questions below. Dont forget to answer all of the parts of each question too. Restate the question in your answer. Dont forget to cite evidence from the novel to support your answer. 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Few people realize this, and those who do realize it, either choose an unhealthy lifestyle or choose to improve their currentRead MoreGuns Germs and Steel Chapter Summary2530 Words   |  11 PagesPrologue: Yali’s Question Jared Diamond has done extensive field work in New Guinea.   His indigenous New Guinean politician friend Yali asked why whites had been so successful and arrived with so much cargo compared to the locals.   Diamond rephrases this question: why did white Eurasians dominate over other cultures by means of superior guns, population-destroying germs, steel, and food-producing capability?   Diamond’s main thesis is that this occurred not because of racial differences in intelligenceRead MoreInterest Rate And Interest Rates1402 Words   |  6 Pagesinterest rate unchanged at 14 percent at its September 2016 meeting, as expected. It follows a 200bps(basic point) hike in September 2016 meeting aiming to control the inflation and support the naira after the Central bank abandoned the currency peg (1 USD = 195.647 NGN) to the dollar in June 2016. The inflation rate hit an eleven-year high of 17.6 percent in August 2016 and the economy contract for the first time in more than tw enty years in the second quarter of 2016 due to lower oil prices and cashRead MoreEnviromental Science1546 Words   |  7 PagesEnvironmental Science - Winter 2014 - Assignment # 1 This Assignment is worth 6% of your final mark in ENVS 1000 Assignment # 1 is due by Thursday February 6, 2014 (by 5 p.m.) through the Blackboard Assignment Box. NAME: STUDENT #: Part 1: QUESTIONS BASED ON THE MOVIE â€Å"HOME† As you watch this movie, answer the following questions IN YOUR OWN WORDS. Keep answers brief and concise. (Note: You do not need

Friday, December 13, 2019

Tobacco Industry Analytic Free Essays

string(89) " a chance for domestic growth opportunities and premium pricing in the tobacco industry\." The barriers to entry in the tobacco industry are initially low and it is easy for small local and regional companies to enter into the market, but the barriers to enter the market nationally are very high. The economies at scale in manufacturing, distribution costs, and marketing at the national level make it very difficult for start-up companies to enter into the national market. There are substantial costs in raising the capital needed to build manufacturing facilities that can mass-produce tobacco products at the national level. We will write a custom essay sample on Tobacco Industry Analytic or any similar topic only for you Order Now Also, the costs of packaging goods such as cigarettes, at a mass level can generate high costs. Brand identity can also pose a barrier to entry for new entrants. Advertising restrictions imposed on electronic media by the U. S. government make it hard for any new entrant to gain brand awareness and also make it difficult for current top players in the market to increase their brand awareness. While many companies once relied on brand incentives in order to increase customer loyalty, they agreed to no longer use these incentives in the Master Settlement Agreement (MSA) in 1998. Also with many already established brands such as Altria’s Marlboro Cigarettes brand already have a huge stake in the market place. They have generated a lot of brand loyalty and awareness making it difficult for a new company to generate enough brand awareness to enter the market. Suppliers In the tobacco industry farmers supply the tobacco to dealers and manufacturers. Many of the tobacco farmers in the U. S. are located in the Southeastern states such as North Carolina, South Carolina, Georgia, and Florida. Farmers usually sell their tobacco at public auctions to the highest bidders. A federal program that started with the Agricultural Adjustment Act of 1933 once protected tobacco farmer’s prices. The tobacco growers were guaranteed minimum prices in exchange for limiting their production through allotments and quotas. U. S. grown tobacco is generally more expensive than non-U. S. grown tobacco because of the U. S. governments price-support system. Then in 2004 the government allowed for buyouts of the quotas, thus eliminating the price support system. However, in recent news many tobacco farmers are protesting for the entire buyout of their quotas and equipment. They say that the U. S. tobacco growing industry is on the verge of disappearing and they blame the high taxes on cigarettes and cheap tobacco imports. Thus illustrating that the farmers have little bargaining power due to the government interaction. Buyers Buyers in the tobacco industry are greatly affected by the economy and the level of their disposable income. Whenever a buyer’s disposable income declines, they are more likely to purchase cheaper brands of tobacco, and if a buyer’s disposable income increases, then they are more likely to buy more expensive brands. Buyer power was displayed in 1993 whenever Phillip Morris USA Inc. slashed their prices on leading brands such as Marlboro by 20% to raise their share of the market, thus leading many other leading companies to also reduce the prices of their popular brands. After many companies lowered their prices, discount cigarette brands saw a drop in their percentage of the market. However, in 2003 premium cigarette brands raised prices, then allowing discount cigarette brands to gain more of a share in the market, but the discount brands share in the market has been declining ever since. Consumers in the United States are now increasingly becoming more concerned with health issues. Consumer health awareness has hurt the market for tobacco sellers and has also led to the increase for government regulation. Many companies are now going international to focus on the increasing demand for tobacco products abroad. They are focusing on developing countries where the population is increasing much faster than in the United States and many of these countries have less government regulation, which can help with advertising and prices. Countries that have less taxation on tobacco sales can lead to higher revenues and sales of tobacco products because the costs involved are less. Industry Competitors/Intensity of Rivalry Within the tobacco industry there are three main competitors that control 90% of the domestic market. These three main players are: Altria Group, Inc. (Domestically known as Phillip Morris USA); Reynolds American; and Carolina Group. Phillip Morris USA, the United State’s largest tobacco company since 1983, controlled 50. 3% of the market share in the year 2006. Phillip Morris USA’s leading brand Marlboro had a 40. 5% share of the market in 2006; thus, displaying the importance of brand identity in the tobacco industry. Phillip Morris USA also offers different brands such as their premium brands Virginia Slims and Parliament, while also targeting the discount market with its brand Basic. The United States second largest tobacco company is Reynolds American, which offers premium brands such as Kool, Winston, Salem, and Camel; and two different discount brands, Doral and Capri. Reynolds American controlled 29. % of the market in 2006 and is also the second largest moist smokeless tobacco producer in the United States. The third largest company in the United State is Carolina Group with their premium menthol brand cigarette Newport that controlled 9. 7% of the market in 2006. For the cigarette industry unit volumes have declined and the price of cigarettes has increased,thus creating higher net revenue for companies. Many companies are u sing cost efficient strategies and are merging to help gain profits in the industry. For example, R. J. Reynolds and Brown Williamson Tobacco merged and now have a higher share of the market. Tobacco consumption declined a lot from 1994 to 2004 and the decline has started to slow down in the past couple of years, the growth rate is still not what it once was. [pic] Figure 1 : Market share holders in 2006 Rivalry in the menthol sector of the tobacco industry has been a strong focus of the leading companies in recent years. Menthol cigarettes offer a chance for domestic growth opportunities and premium pricing in the tobacco industry. You read "Tobacco Industry Analytic" in category "Papers" Carolina Group controls this sector with its leading brand Newport, while Reynolds American offers two brands, Kool and Salem, which have been in the market for a long time. With the potential growth in the menthol sector, the leading tobacco company Marlboro introduced their menthol brand with strong promotions to compete with already existing brands. Other potential areas of domestic growth in the tobacco industry include cigars, which are on the rise again; and snuff or smokeless, which is one the rise due to smoking restrictions in public places. By using the Porter’s Five Forces Framework I was able to discuss the five basic competitive forces within the tobacco industry. The level of difficulty for new entrants; the lack of bargaining power of suppliers; the bargaining power of buyers between different brands; the high level of potential substitutes; and the competition rivalry, as well as domestic growth areas; were all analyzed within the tobacco industry using the Porter’s Five Forces Framework. Dominant forces such as government regulation and health awareness influence change in the tobacco industry. The potential impact that theses forces could play on the tobacco industry could be harsh if companies don’t adjust and change with them. Strengths: Altria and R. J. Reynolds both display much strength within the tobacco industry. Both companies display high levels of brand identity and brand awareness with many different well-known brands. Altria has dominant control of the market with their diversified Marlboro brands of cigarettes that dominate the market, contributing a 40. 5% share in the market. R. J. Reynolds also has many well-known diversified brands such as Kool, Winston, Salem, and Camel that help to control 29. 8% of the market. Both companies can use their strong brand awareness to build customer value with existing and new products. B oth companies are aligned with their mission statements to provide for their customers and maintain levels of responsibility and integrity for their operations. Altria, for instance offers a wide array of information concerning health issues, tobacco laws, cigarette ingredients, and youth smoking prevention on their website. While R. J. Reynolds offers information to the public on legal and regulatory issues, maintaining responsible marketing, and also health issues related to their products that consumers can access on their website. Also, both companies produce mass amounts of tobacco products and in order to be the top two producers in the United State they must both have strong manufacturing infrastructures. Weaknesses: Both companies face the weakness of selling dangerous products to consumers. Tobacco products obviously involve a great deal of health risks and consumers have been made well aware of the risks involved in tobacco use. Both companies face liability issues and litigation for the sale of such a dangerous product, which can cost the companies a lot of money. These companies must place a great deal of concentration on defending themselves in numerous lawsuits that come about frequently due to the health liability issues. Recent cases involving the â€Å"light† cigarettes have been brought against Altria, these cigarettes have lighter amounts of nicotine and tar but still can be just as harmful as regular cigarettes. Also a lot of blame for such high health care costs in the United States is placed on these companies as well. Another weakness that Altria and R. J. Reynolds suffer from is their dependencies to rely solely on the sale of tobacco products in order for them to remain such profitable companies in the market place. Sales from 2000 to 2005 declined at around an average rate of 4% a year and a decline of about 1% in 2006. If sales continue to decline every year, this could lead to substantial effects on profits. With the cigarette consumption declining, companies such as Altria and R. J. Reynolds have began to look towards international markets with growth opportunities. With so much concentration on tobacco sales both companies also have the weakness of being so heavily invested in the success of the tobacco industry. These companies could face a great deal of losses if the tobacco industry keeps declining. Opportunities: Both Altria and R. J. Reynolds have the opportunity to expand the ir companies internationally to target new customers in areas that provide potential for growth in sales. With the help of countries with rising personal incomes, high per capita cigarette consumption, and less government regulation in foreign countries Altria is taking action to expand their horizons abroad. An article from Wall Street Journal by Vanessa O’Connell describes how Altria is using spin off, Phillip Morris International to focus on international markets such as Pakistan, where smoking consumption is up 42% since 2001; Ukraine, where smoking consumption is up 36%; and Argentina, where smoking consumption is up 18%. She also explains how China offers 50 million more tobacco buyers than in the United States, thus showing that China offers great potential market opportunities. R. J. Reynolds is also focusing on the global market with creation of R. J. Reynolds Global Products. R. J. Reynolds is participating in joint ventures in European countries and Japan, collaborating with other companies to produce American-like brand cigarettes in foreign markets. They have also been establishing a business presence in Puerto Rico and the Caribbean and are supplying cigarettes to the U. S. military outlets and U. S. Duty Free sectors. R. J. Reynolds also manufactures cigarettes to be sold by other companies in foreign countries. Both companies are taking advantage of the potential growth in international markets. Another opportunity that both companies are focusing on is the opportunities of marketing new tobacco products to consumers. With more consumers looking for alternatives to smoking Altria has been f ocusing on developing its smokeless tobacco product line. With snuff being providing potential growth in the market, Altria is exploring the moist snuff or chew market as well as a new product called Snus. Altria is currently test marketing its Marlboro Snus products and its Marlboro moist smokeless tobacco in certain areas of the United States. They are also using the strong brand identity of Marlboro to help their new products enter into the market. R. J. Reynolds is also developing new products that have potential market opportunities. Reynolds is developing new exotic brands of Camel cigarettes and also trying to capitalize on smokeless tobacco opportunities with their brand of Camel Snus. Both brands are using their already existent brand awareness to help romote new products in the market. Threats: Companies in the tobacco industry such as Altria and R. J. Reynolds have a negative public perception because of providing such dangerous products and must deal with this perception accordingly in order to remain in the market. With the threat of being seen so negatively in the public eye companies must provide support in educating consumers about the dangerous health risks involved wi th smoking. Government regulation also poses a threat to both companies. In the 1998, the Master Settlement Agreement between tobacco companies and the government came to an agreement that tobacco companies would have to pay $250 billion over a 25 year span to help reimburse healthcare systems for to higher costs due to many patients with tobacco use related illnesses. The threat of government regulation poses high cost threats dealing with litigation and taxes. Both companies have been affected by the high taxes placed on the sale of tobacco products, thus causing them to have to raise prices, which could have a negative effect on sales. Also the threat of changes in the legal atmosphere pose a problem on companies. As new laws are adopted both companies must adapt to stay profitable, such as the new public smoking laws that threatens both these companies that rely on cigarette sales. The threat of Altria’s and R. J. Reynolds’ consumer base growing old and dying off from tobacco related illness and America’s new focus on healthy living styles display how these companies are affected by the benefits of substitutes for smoking and quitting smoking. There has also been a huge decline in the number of smokers in the United State over the past 40 years, which has cut the consumer base in half. With the number of smokers in the domestic market declining both companies also face the threat of marketing restrictions in the United States. Tobacco products cannot easily be marketed to consumer in the United States, which threatens the growth of tobacco products. Both Altria and R. J. Reynolds are aware of the threats that they face and that can explain why they are developing new products and moving towards international markets. The SWOT Analysis displayed how strengths such as brand identity have played a huge role in the success of both Altria and R. J. Reynolds. Altria leads the market with its well-known brand Marlboro and is taking on opportunities with new products and international markets. While R. J. Reynolds has a smaller share in the market they are also trying to grow by focusing on the same opportunities. Both companies also face many of the same weaknesses and threats, that being in the tobacco industry pose, such as government regulation and health awareness. They are taking action to deal with them by exploring new opportunities. How to cite Tobacco Industry Analytic, Papers

Thursday, December 5, 2019

Hamblet vs Lion King free essay sample

The Lion King was strongly influenced by William Shakespeare’s play Hamlet, they differ in many ways. The movie shadows Shakespeare’s work so closely that parallels between the main characters themselves are readi ly apparent. Simba, Mufasa, and Scar are direct representations of Young Hamlet, King Hamlet, and Claudius, but there are some scenes that set the two apart. The renowned deaths of both Simba’s and Hamlet’s fathers (Mufasa and King Hamlet) are carried out in different manners; Mufasa is pushed off of a cliff into a stampede, and King Hamlet is poisoned. Another key difference is between Nala and Ophelia the lovers of the main characters. Simba never stops loving Nala and ends up marrying her, but Hamlet claims to have lost interest in Ophelia and wants nothing to do with her. By far, the most crucial difference is the ending. At the end of The Lion King , Simba becomes kin g of The Pride Lands, but Hamlet dies at the end of the play. Althou gh Young Hamlet in Hamlet and Simba in The Lion King share some differences, they are alike in their loss of fathers, their uncles’ usurpation of the throne, and their revenge against the new ki ngs. Comment: Thesis  statement  with  three subpoints Comment: Wonderful  introduction! You’ve  focused  on  the  differences,  and  then you  use  that  as  a  springboard  to  focus  on the  similarities. Your  thesis  provides  the energy  for  the  remainder  of  your  essay. Great! YourLastName 2 The death of King Hamlet negatively affects young Hamlet, but a fter his death, Hamlet Sr. ecomes more than the king and father he once was. Not knowing exactly how his father died, Hamlet feels lost. He becomes a herald for his son. When h e approaches his son as a ghost, he explains that he wasn’t bit ten by a snake, like everyone in Denmark thought, and told him what Claudius has done: â€Å"The serpent that did sting thy fat her’s life / Now wears his crown† (1. 5. 44-45). Hamlet previously susp ected him as the killer and is disgusted at the thought. According to The ghost â€Å"[†¦] has been disobliging enough to leave the task of defining revenge squarely up to Hamlet† (Skulsky 78). He knows what to do, but he is so upset that his father is gone that he is drawn to madness. Since King Hamlet was dead, Claudius decided to act quickly and get Gertrude (young Hamlet’s mother) to fall in love with him, so he could become the new King. Young Hamlet is disgusted: â€Å"Within a month, / Ere yet the salt of most unrighteous tears / Had left the flushing in her galled eyes, / She married † (1. 2. 156-58). Hamlet couldn’t believe that his mother had committed incest. The throne wasn’t the most important thing to him, but it was the principle that made him uneasy. In his speech to the people of Denmark, Claudius says, â€Å"Yet so far hath discretion fought with nature / That we with wisest sorrow think on him, / Together with remembrance of ourselves† (1. 2. 5-7) . Claudius doesn’t care about the death of his brother; he is only worried about being king. Young Hamlet takes his father’s appearance to heart and knows he must avenge his death and take responsibility for what his uncle has done . He delays this process. He runs from his responsibility even though he knows what needs to be done. After his uncle’s killing his father, marrying his mother, taking his place as king, and poisoning his Comment: 1 st topic  sentence,  Hamlet  = loss  of  father Comment: This  is  not  on  the  Works  Cited list! Comment: 2 nd topic  sentence,  Hamlet  = uncle’s  usurpation  of  throne Comment: 3 rd topic  sentence,  Hamlet  = revenge  against  father’s  killer YourLastName 3 mother, Hamlet knows he has to act in honor of his father: â€Å"Here, thou incestuous, murd’rous, damned Dane, / Drink off this potion. Is thy union here? / Follow my mother. † (5. 2. 14-16) Although Hamlet dies shortly after this, he can rest assured that he fulfilled his duty of revenge. Because Shakespeare’s Hamlet is among the most powerful and influential tragedies, numerous modern narrat ives and films, such as Walt Disney’s The Lion King , have been greatly influenced by it, and Simba can be readily compared with Ham let. (Excellent transition! ) First, Simba is beyond devastated by the death of his fath er . Being a young cub when the accident occurred, Simba had nobody to look up to except for Scar, who blames him for Mufasa’s death and orders him to go far way and never return. He decides to leave the past behind and never think back on it again. Simba lives his whole life with the burd en of his father’s death on his shoulders; he blames himself. He sometimes looks to the stars for guidance , remembering what Mufasa had once told him: â€Å"Those kings will always be there with you and so will I† (Lion ). Although Mufasa said they would always be together, Simba rarely feels his presence. He feels alone , and it isn’t until he reaches adulthood, when he and Nala are reunited, that he is able to face reality. After Scar recommends that Simba should flee the Pride Lands, the true reason for his actions is revealed – to obtain the title as King of the Pride Land s. Acting as if both Mufasa and Simba were killed by the stampede, Scar makes his announcement: It is with a heavy heart that I assume the throne. . . . This is the dawning of a new era, in which lion and hyena come together in a great and glorious future † ( Lion). All the Comment: Transition  sentence  or paragraph,  between  the  conclusion  of  three points  about  Hamlet  and  the  next  three points  about  Simba Comment: 1 st topic  sentence,  Simba  = death  of  father Deleted: to Comment: 2 nd topic  sentence,  Simba  = uncle’s  usurpation  of  throne YourLastName 4 animals of the land are completely appalled and fear for their future. Scar becomes a dictator and turns the Pride Lands into a wasteland. There is no food for any of the animals, and they’re all completely miserable. They all wish it could be like it was before Scar usurped the throne. Eventually Simba reaches adulthood and reunites with Nala, who encourages him to seek vengeanc e. He is horrified by the news that Scar ha s become the new king and destroyed everything his father had worked so hard to maintain while he was king. She urges him to come back to the Pride Lands and claim what is rightfully his. Although throughout his whole life Simba has been trying to forget his past, he is quickly reminded by a ghost of his father in the sky of who he truly is: â€Å"Remember who you are. You a re my son and the one true king† (Lion ). Simba finally realizes he needs to face his past, and go back to his home. The sight of his father was enough to convince him: â€Å" The appearance of the ghost of Simbas father, who reiterates ‘Remember ’ like the ghost of Hamlets father, illuminates the archetypal conflicts between Simba and hi s evil and usurping uncle, Scar† (Smith 138) . When he retu rns, Scar immediately begs for forgiveness. Still thinking he was the cause of his father’s death, Simba demands that Scar leave the Pride Lands and never return. They begin to fight, and as Simba hangs of the cliff of Pride Rock, he is taunted by Scar: And now heres my little secret. I killed Mufasa! (Lion). With all his might, Simba leaps up from the edge of the cliff and triumphs over his uncle by kicking Scar to a lower cliff where he is killed by the hyenas. Although killing him isn’t Simba’s goal, he successfully avenges his father’s death and takes his place as king. Comment: 3 rd topic  sentence,  Simba  = revenge  against  father’s  murderer YourLastName 5 Although Young Hamlet in Hamlet and Simba in The Lion King share some differences, there are distinct parallels between the two, such as the murders of their fathers, the usurpation of the throne by their incestuous uncles, and the plots to avenge their fathers’ deaths and retrieve what is rightfully thei rs . To many, much of modern entertainment may look like new entertainment on the surface, but after being analyzed, many connections to great literature can be found. Shakespeare is one of the greatest writers of all time, and his plays influence the plots of many modern films.

Thursday, November 28, 2019

Discussion On Classical Conditioning As An Explanation Of Learning Ess

Discussion On Classical Conditioning As An Explanation Of Learning We use the term classical conditioning to describe one type of associative learning in which there is no contingency between response and reinforcer. This situation resembles most closely the experiment from Pavlov in the 1920s, where he trained his dogs to associate a bell ring with a food-reward. In such experiments, the subject initially shows weak or no response to a conditioned stimulus (CS, e.g. the bell), but a measurable unconditioned response (UCR, e.g. saliva production) to an unconditioned stimulus (UCS, e.g. food). In the course of the training, the CS is repeatedly presented together with the UCS; eventually the subject forms an association between the US and the CS. In a subsequent test-phase, the subject will show the conditioned response (CR, e.g. saliva production) to the CS alone, if such an association has been established and memorized. Such Pavlovian conditioning is opposed to instrumental or operant, where producing a CR controls the UCS presentations. Therefore, classical conditioning involves learning by association - where you simply learn by associating two events that often occur together. Conditioning, in general occurs more rapidly when the conditioned stimulus in unfamiliar rather than familiar. High order conditioning is when a CS can be used to produce a response from another neutral stimulus (can evoke CS). There are a couple of different orders or levels. Taking Pavlovs dogs as an example, where light is paired with food. The food is a US since it produces a response without any prior learning. Then, when food is paired with a neutral stimulus (light) it becomes a Conditioned Stimulus (CS) - the dog begins to respond (salivate) to the light without the presentation of the food. One of the principles of classical conditioning is extinction. If a CS is repeatedly presented without the unconditioned stimulus, the CR will disappear. In Pavlovs case, if a dog learns to associate the sound of a bell with food and then the bell is rung repeatedly but no food appears, the dog will soon stop salivating to the bell. Another principle to classical conditioning is the spontaneous recovery. Supposing that a response is classically conditioned then extinguished. If a few hours or days later, the CS is presented again, the CR will probably reappear. As spontaneous recovery is a term used for this temporary return of an extinguished response after a delay. Thus, the elimination of a conditioned response usually requires more than one extinction lesson. Pavlovs dog who was conditioned to salivate to the sound of a bell of one tone may well salivate to a similar sounding bell or a buzzer. Stimulus generalisation is the extension of the conditioned response from the original stimulus to a similar stimuli. The conditioned response to a similar stimulus is not as strong as the response to the original stimulus; the less similar the weaker the response. An animal or person can be taught to choose between stimuli, that is to discriminate stimuli. For example, is a dog is shown a red circle everytime he is fed, then he will salivate at the sight of the red circle alone. However, the dog will usually generalise this response to that they may respond to circles of other colours. If we only feed the dog when it sees a red circle but not an orange one, then it will soon learn to respond to red but not orange. The dog would have learnt to discriminate between the two colours. Relating this to humans, we discriminate consistently, relying on everyday life. Such as knowing someones voice. John Watson and Rayner conditioned a baby (Albert) to be afraid of a white rabbit by showing Albert the rabbit and then slamming two metal pipes together behind Albert's head. The pipes produced a very loud, sudden noise that frightened Albert and made him cry. Watson did this several times (multiple trials) until Albert was afraid of the rabbit. Previously he would pet the rabbit and play with it. After conditioning, the sight of the rabbit made Albert scream -- then what Watson found was that Albert began to show similar terrified behaviours to Watson's face. What Watson realized was that Albert was responding to the white beard

Sunday, November 24, 2019

Funny Quotes of Wit and Wisdom

Funny Quotes of Wit and Wisdom These funny quotes also shed light on more than a little bit of the truth in the form of witty wisdom. Famous writers  and philosophers often express lifes irony wrapped up as comedy and humor helps to drive the point home. Wit and Wisdom Quotes If you read a lot of books, youre considered well-read. But if you watch a lot of TV, youre not considered well-viewed. -Lily TomlinAdvice is what we ask for when we already know the answer but wish we didnt. -Erica JongBefore you criticize someone, you should walk a mile in their shoes. That way when you criticize them, you are a mile away from them and you have their shoes. -Jack HandeyI know that there are people who do not love their fellow man, and I hate people like that! -Tom LehrerClothes make the man. Naked people have little or no influence on society. -Mark TwainA synonym is a word you use when you cant spell the word you first thought of. -Burt BacharachA signature always reveals a mans character- and sometimes even his name. -Evan EsarIf you cannot answer a mans argument, all it not lost; you can still call him vile names. -Elbert HubbardHe who believes that the past cannot be changed has not yet written his memoirs. -Torvald GahlinI guess a drag queen’s like an o il painting: You gotta stand back from it to get the full effect. -Harvey Fierstein Jealousy is all the fun you think they had. -Erica JongIf were not supposed to eat animals, how come theyre made out of meat? -Tom SnyderIf you dont know where you are going, you will wind up somewhere else! -Yogi BerraInstead of holding on to the Biblical view that we are made in the image of God, we come to realize that we are made in the image of the monkey. -Lin YutangIn spite of the cost of living, its still popular. -Kathleen NorrisI think of myself as an intelligent, sensitive human being with the soul of a clown, which always forces me to blow it at the most important moments. -Jim MorrisonPeople are too durable, thats their main trouble. They can do too much to themselves, they last too long. -Bertolt BrechtDon’t look back, something might be gaining on you. -Satchel PaigeIn my day, we couldn’t afford shoes, so we went barefoot. In the winter we had to wrap our feet with barbed wire for traction. -Bill Flavinï » ¿If the English language made any sense, lackada isical would have something to do with a shortage of flowers. -Doug Larson

Thursday, November 21, 2019

The Brain All You AreIs Here Essay Example | Topics and Well Written Essays - 500 words - 1

The Brain All You AreIs Here - Essay Example The hippocampus stores our long-term memories, and emotions are believed to be stored in the amygdala. The prefrontal cortex controls our judgments and helps moderate our behavior and rein in our impulses. It is also the region associated with future planning. As our judgment power has not reached maturity throughout puberty and in our early adulthood, we do not know how to control our impulses, therefore, our decision making is quite faulty, based on bad judgment. Talent and creativity also depend on our brain’s activity. The frontal lobe gives us the ability or talent, the temporal lobes and limbic system give us determination and incentive to express it. If the latter part of our brain is impaired, the former is bound to be affected adversely. Temporal lobe epilepsy is associated with symptoms of manic depression and mania. A study done on Buddhist monks showed that meditation can help alter our brain activity by causing more activity to occur in the left prefrontal cortex. The study also showed that meditating subjects showed a better immune response to flu shots than others. The brain continues to adapt and change throughout our adulthood. The brain has been shown to adapt to injury, molding itself to compensate for the damaged area of the brain. The hippocampus and grey matter have been also been found to grow and increase in size in response to our activities. Basic emotions can be recognized by the brain regardless of cultural differences, as was shown by a study done by Paul Ekman (in Shreeve 2005). The amygdala in our brain receives the sensory responses from environments that trigger fear responses and reaction to dangers, which, in turn, processes the stimuli, setting the less urgent information aside. Sometimes the basic emotional responses are based on our â€Å"nurture†, these can be unlearned; however, responses like turning our heads suddenly when we feel something moving on our side,

Wednesday, November 20, 2019

Leadership in the United States Army Assignment Example | Topics and Well Written Essays - 750 words

Leadership in the United States Army - Assignment Example This principle of leadership is developed by the use of leadership traits, for example as an army leader in the United States, one must know the strength and weakness which one possesses. Experience and knowledge must be considered since one is going to work with groups and one must know the best way to deal with any given situation. Before one can lead, one must be able to do the job of military and again demonstrate the ability to accomplish the mission and demonstrate competence in any mission that is given to him or her. In the United States as an army leader, one must seek well rounded military education or even carry research so as to be technically and tactically proficient (Howell, 2012). Again one must seek guidance from capable leaders who have been in a position to lead and associating with other units of security and knowing their tactics so as to improve leadership skills. As an army leader who has undergone promotion by ranks, one must set the standards by personal example. All the military men who are under the leadership must do what is said and not as what one wants. The appearance, attitude, physical fitness and personal example are the key areas that those who are under the leaders look and therefore as a leader one must observe them properly. This principle is commonly used where a command is to be dictated for example in the case of United States army where the commander must command and communicate in a clear and concise manner (Johnson, 2009). Supervision must be highly looked upon and certainly made that the mission is understood by everyone in the group and questions are given time to be clarified and advice given. As an army commander in United States teamwork always leads to the achievement of the goals and thus being encouraged with perfection.

Monday, November 18, 2019

Marketing Essay Example | Topics and Well Written Essays - 1500 words - 6

Marketing - Essay Example The financial services sector would include banking, life assurance and pensions, investment management and asset servicing apart from general insurance, corporate finance, and broking services sectors. The factors that affect the financial services industry are the government regulation and deregulation from time to time, global competition, changing customer preference behavior. Availability of skilled staff is essential. Marketing financial services, irrespective whether it is face-to-face or through direct marketing channels, comes with a high cost. If human element is eliminated, the electronic set up costs is high. Marketing of services is a bigger challenge than marketing of products. Various reasons account for this and hence strategic marketing plans have to be devised for this. The most important differentiation is that products have well defined parameters and the customer can base his decision to some extent on that. Services on the other hand are intangible. In services marketing, it depends to a large extent on the customer. Two different people would react differently to a given situation. Marketing a product is on the premise that there is a market of millions. Hence, all related services like delivery, demonstration and after sales service can be built accordingly. As far as marketing financial services is concerned, each individual is a market in himself. Customer relationship management is essential here. Transactional analysis is important because it helps to derive customer knowledge to offer and improve the services. The service staff can also be trained based on this informati on. In marketing financial services, various factors have to be taken into account. Financial services come with a high element of risk attached to it. Marketing of products and general services require the four P’s (product, price, place and promotion) but in marketing of financial services two

Friday, November 15, 2019

Work is one of the main ways individuals participate

Work is one of the main ways individuals participate Work is one of the main ways individuals participate in society and the workplace will be one of the principal communities to which a worker belongs. Judicial recognition of this has been slow to emerge. Traditionally the courts have focused very strongly on the employee's financial interest in the relationship. By so doing they tended to ignore the fact that what workers gain from employment is not merely wages. For instance, 'A person's employment is an essential component of his or her sense of identity, self-worth and emotional well-being[1].† Therefore this assignment will consider whether or not the duty of trust and confidence should be implied into every employment contract on policy grounds. This will be achieved by a detailed discussion of the position of mutual trust and confidence, including its development into the employment relationship. It will consider in detail the judicial position of mutual trust and confidence, it will be argued that this has become synonymous with the duty of trust and confidence, and the rationale for its inclusion can be seen as that of public policy. It is well known that an employer is subject to certain implied duties. One of the most important of these duties is the implied term of mutual trust and confidence, which as Cabrelli[2] points out â€Å"which from the perspective of the obligations imposed upon the employer, has been expressed as a duty upon the employer not, without reasonable and proper cause, to act in such a way as would be calculated or likely to destroy or seriously damage the relationship of trust and confidence existing between the employer and its employees[3]† The breadth of the definition of the implied duty of trust and confidence has spawned much litigation in recent years. This implied term has also generated a great deal of academic attention, having been described as assuming a 'central position in the law of the contract of employment[4]', as being 'undoubtedly the most powerful engine of movement in the modern law of employment contracts[5]' and as forming the 'cornerstone of the legal construction of the contract of employment[6]'. There is a view that the implied term of trust and confidence may evolve to engulf the more 'traditional' implied terms and this has been well expressed in academic circles. For instance, Freedland points out that: â€Å"Almost any particular implied term of the contract of employment could in theory be placed under [the] umbrella [of the general obligation of mutual trust and confidence]; it remains to be seen how far this framework approach will lead to the swallowing up of existing, hitherto distinct, implied terms[7]†. Whilst there have been a number of notable recent common law developments, the most significant may well be the emergence of mutual trust and confidence. This is in part because '[T]he open-textured nature of the term makes it an ideal conduit through which the courts can channel their views as to how the employment relationship should operate[8].' For instance, Hepple suggests, with reference to the ECHR, that 'since the court must act compatibly with convention rights, the duty of trust and confidence also embodies a duty to respect the convention rights of an employee[9]'. Another reason is the wide-range of situations which have been held to fall within the ambit of the term[10]. Moreover, it may be that in time, 'the obligation will come to be seen as the core common law duty which dictates how employees should be treated during the course of the employment relationship[11]'. Trust and confidence' is used to refer to a type of fiduciary relationship the key element of which is the duty to act in the interest of another. In employment law, however, trust and confidence has a different meaning. It refers to an obligation implied into all employment contracts, which requires the parties not to conduct themselves in a way which is likely or calculated to destroy the relationship of trust and confidence between them. As an implied term it is subject to the usual rules of implication, including the possibility that the parties may be able to exclude its application[12]. Furthermore, the implied obligation of trust and confidence is mutual, in that both employer and employee must maintain a good working relationship. Fiduciary duties, on the other hand, are not mutual; they are always owed by one person to another. The notion of trust and confidence developed out of the well-established requirement of co-operation. Despite its name, this duty was traditionally imposed on employees only, most notably in the form of the obligations of obedience and faithful service[13]. In the mid to late 1970s the courts began to reverse the duty of co-operation and to impose new obligations on employers. At first this occurred in cases where there was a particular relationship between the parties[14] or where the conduct of the employer was particularly serious[15]. A general principle was formulated in Wood v Freeloader[16], where the chairman of the tribunal held that 'there is an implied duty of co-operation between employer and employee and in particular a duty implied by law that an employer will not do anything which would undermine the continuation of the confidential relationship between employer and employee'. The present formulation of the implied term was finally put forward in the case of Courtaulds Northern Textiles Ltd v Andrew[17], and was accepted by the Court of Appeal in Lewis v Motorworld Garages Ltd[18] and by the House of Lords in Malik v BCCI[19]. It has, therefore, been argued that the concept of trust and confidence was developed in employment law through the adaptation of an existing contractual concept, without reference to fiduciary duties. In recent years both courts and academics have recognised that employment is in many respects not comparable to a straightforward exchange-based contract, and that therefore a significant degree of co-operation is required of both parties. However, contract remains at the heart of the employment relationship, and in classic contract law, the parties are only obliged to co-operate to the extent that is necessary to make performance of the agreement possible[20]. In the context of employment this means that each party must have regard to the interests of the other, but, as Elias J rightly emphasised in Fishel, they need not put those interests ahead of their own. In his paper 'Beyond Exchange: The New Contract of Employment[21]' Brodie raises the question as to 'whether the law of the employment contract as a whole will continue to evolve so that the contract could be categorised as one of good faith. To put it another way, will the contract become one of good faith rather than merely a contract which contains elements of good faith'. This recognition of the implied term's potential for further development is to be welcomed. Linda Clarke has also formulated an argument for a changed perception of the employment relationship, on the basis of the implied term: 'by recognising the employment relationship as a fiduciary one, it will be easier to argue for the extension of the implied term of mutual trust and confidence to cover positive duties to give employees information'. It is certainly true that the employee in University of Nottingham v Eyett[22] would have been better off, had his employer been under a duty to volunteer information. However, this result can be achieved without turning employment into a fiduciary relationship. There is no reason why the implied obligation to maintain trust and confidence should not be used to impose positive duties on both employers and employees. If used to its full potential, it can provide an adequate degree of employee protection. Regarding employment as fiduciary in nature would, instead of advancing employee rights, carry serious negative connotations f or employee autonomy, by exposing employees to a corresponding duty to provide information. The case of Visa International Service Association v Paul[23] is a case which is worthy of consideration here. In this case it was held that an employer breached the implied duty of trust and confidence where they failed to inform an employee of the emergence of a post for which she considered herself suitable. Indeed, it provides support for the emergence of an overarching and distinct concept of trust and confidence since it suggests that an employee can be successful if they raise a claim for recovery of economic loss for a failure of the employer to inform based on a repudiatory breach of the duty of trust and confidence[24]. One view of the result in Visa International is that it conceptualises the duty of trust and confidence as an overarching premise distinct from the other 'traditional' implied duties. An important issue which the courts and tribunals have had to consider is the import of an express term in a contract of employment which is, on the face of it, incompatible with an implied term. The question here is whether the latter is sufficient to disapply the former or vice versa-in other words, what happens in the case of a 'clash of contractual terms'? Johnstone is the most important case in this area and deals with this issue. In Johnstone, the written contract of employment stated that a junior doctor was under a duty to work 40 hours a week and that the employer had the discretion to compel the employee to work for a further 48 hours per week. What is noteworthy is that there was no express waiver of the implied duty to exercise reasonable care. Instead, the question was whether the express terms on working hours were disapplied by the implied duty to exercise reasonable care. In Johnstone[25], the judges in the Court of Appeal were divided on how to deal with the incompatibility issue. To summarise, in his dissenting judgement, Leggatt LJ held that an implied term could not supersede an express term. Conversely, Stuart-Smith LJ held that an express term could be disapplied by an implied term where the two conflicted and the implied term ought to prevail based on 'principle'. Browne-Wilkinson V-C held that the implied term must coexist with the express term without conflict. The 'Browne-Wilkinson' approach can be reformulated in two ways: First, as another way of saying that an implied term cannot supersede an express term; or, alternatively, as holding that the scope of the employer's implied duties required to be carved with reference to the express terms of the contract. The question is whether the analysis in Johnstone translates to the implied duty of trust and confidence. The answer would appear to be that the effect of the incompatibility problem is resolved in the same way, regardless of the type of implied duty. Second, and shifting the focus from the generic employment contract to the implied duty of trust and confidence itself, the courts have indicated obiter that they will uphold exercises in contracting out of the implied duty. In Malik, Lord Steyn stated that the implied term of mutual trust and confidence operated as a default rule, and that the parties were free to exclude it or modify it[26]. This analysis is entirely consistent with the decision of the House of Lords in Johnson v Unisys Ltd[27]. Of course, there are limits to the doctrine of contracting out. For example, the argument in Horkulak v Cantor Fitzgerald International[28] that the size of an employee's remuneration and benefits package written into their contract of em ployment justified the disapplication of the duty of trust and confidence was not upheld. However, what we do have is an indication by the House of Lords that the implied duty is a default rule and as such susceptible to exclusion, modification or limitation. For this reason, the writer would submit that based on the conceptual underpinning of UCTA and the dicta of Lord Steyn in the House of Lords on a balanced view, contracting out of the implied duty of trust and confidence is possible. There is a view that the mutual duty of trust and confidence is unavailable in a positive sense to compel the employer to take action or enjoin conduct. Instead, it is said that its main purpose is to prohibit conduct damaging to the employment relationship. The argument holds that one means of distinguishing between the two implied duties is by invoking the positive/negative dichotomy. However, it is submitted that the assertion that the duty of trust and confidence only applies in a negative context, i.e. to hold that the conduct of the employer amounted to a repudiatory breach of contract is incorrect. There are many cases which demonstrate that omissions by an employer will also be sufficient to amount to a repudiatory breach of the duty of trust and confidence. For example, in Reed v Stedman[29], the employer's failure to investigate an employee's complaints (to colleagues) of sexual harassment was enough to justify a finding of breach of trust and confidence. On the basis of the above cases[30], it would appear that the positive/negative conduct dichotomy cannot be used as a means of denying evidence for the evolution of an abstractual, all-embracing concept of mutual trust and confidence which is equivalent to the sum of its parts. An analysis of the law in this area and of academic opinion, demonstrates quite clearly the need for the duty of trust and confidence, it is difficult to see how an employment contract can succeed without such an implicit duty. This is a basic duty which in its simplest form requires the employer to respect the worker and for the worker to respect his employee, it is difficult to see how an employment relationship could be successful without this basic requirement, despite judicial opinion to the contrary. Therefore it must be concluded, that currently all successful employment relationships require this basic duty to succeed, and in response to the question posed public policy does require that such a duty be imposed into every successful employment contract. This would not only regulate the employment relationship but it would ensure that it was a happy and successful relationship, one that benefited society. Bibliography Cases Croft v Consignia plc [2002] IRLR 851 Courtaulds Northern Textiles Ltd v Andrew [1979] IRLR 84 Fyfe McGrouther v Byrne [1977] IRLR 29 Isle of Wight Tourist Board v Coombes [1976] IRLR 413 Johnson v Unisys Limited [2001] IRLR 279 Johnstone v Bloomsbury Area Health Authority [1991] IRLR 118 Lewis v Motorworld Garages Ltd [1984] IRLR 465 Malik v BCCI [1997] IRLR 462 Nottingham v Eyett [1999] IRLR 87 Re Public Service Employee Relations Act [1987] 1 SCR Reed v Stedman [1999] IRLR 299 TSB Bank v Harris [2000] IRLR 157 Visa International Service Association v Paul [2004] IRLR 42 Wood v Freeloader [1977] IRLR 455 Waltons v Morse Dorrington [1997] IRLR 488 Journal Articles Brodie D, (1998) â€Å"Beyond Exchange: The New Contract of Employment† 27 Industrial Law Journal 79 Burrows,(1968) â€Å"Contractual Co-operation and the Implied Term† 31 Modern Law Review 390 Brodie D,(1996) 'The Heart of the Matter: Mutual Trust and Confidence' 25 Industrial Law Journal 121 Collins H,(2003)†Employment Law†, Oxford: Oxford University Press Collins H,(2003)†Employment Law†, Oxford: Oxford University Press Books Bowers J Honeyball S, (2002) â€Å"Bowers and Honeyball Textbook on L Labour Law†, Oxford University Press Cabrelli D, (2005) â€Å"The Implied Term of Mutual Trust and Confidence: An Emerging Overarching Principle?† Industrial Law Journal 34 (284) Deakin s Morris G, (2003) â€Å"Labour Law†, Third Edition, Lexis Nexis Dudington J, (2003) â€Å"Employment Law†, Pearson Higher Education Freedland M,(2003) â€Å"The Personal Employment Contract† Oxford: Oxford University Press Lewis D Sargeant M, (2005) â€Å"Employment Law† , Pearson Higher Education Press Willey B, (2003) â€Å"Employment Law in Context†, Pearson Professional Education 1 Footnotes [1] Re Public Service Employee Relations Act [1987] 1 SCR 313 at 368, per Dickson CJ J [2] Cabrelli D, (2005) â€Å"The Implied Term of Mutual Trust and Confidence: An Emerging Overarching Principle?† Industrial Law Journal 34 (284) [3] Malik v BCCI [1998] AC 20, 35 per Lord Nicholls and 45 per Lord Steyn adopting the wording of Browne-Wilkinson J in Woods v WM Car Services (Peterborough) Ltd [1981] ICR 666, 670 [4] Brodie D,(2001) â€Å"Mutual Trust and the Values of the Employment Contract†30 Industrial Law Journal 84 [5] Freedland M,(2003) â€Å"The Personal Employment Contract† Oxford: Oxford University Press [6]Collins H,(2003)†Employment Law†, Oxford: Oxford University Press, [7] Freedland M,(2003) â€Å"The Personal Employment Contract† Oxford: Oxford University Press at page 159 [8] Brodie D,(1996) 'The Heart of the Matter: Mutual Trust and Confidence' 25 Industrial Law Journal 121 at 126 [9] Brodie D,(1996) 'The Heart of the Matter: Mutual Trust and Confidence' 25 Industrial Law Journal [10] Brodie D,(1996) 'The Heart of the Matter: Mutual Trust and Confidence' 25 Industrial Law Journal [11] Brodie D,(1996) 'The Heart of the Matter: Mutual Trust and Confidence' 25 Industrial Law Journal [12] See Malik v BCCI [1997] IRLR 462; Johnstone v Bloomsbury Area Health Authority [1991] IRLR 118 [13] see, for example, Secretary of State for Employment v Associated Society of Locomotive Engineers and Firemen (No 2) [1972] 2 QB 455 [14] Isle of Wight Tourist Board v Coombes [1976] IRLR 413 [15] Fyfe McGrouther v Byrne [1977] IRLR 29 [16] [1977] IRLR 455 [17] [1979] IRLR 84 [18] [1984] IRLR 465 [19] [1997] IRLR 462 [20] Burrows,(1968) â€Å"Contractual Co-operation and the Implied Term† 31 Modern Law Review 390 [21] Brodie D, (1998) â€Å"Beyond Exchange: The New Contract of Employment† 27 Industrial Law Journal 79 [22] [1999] IRLR 87 [23] [2004] IRLR 42 [24] Cabrelli D, (2005) â€Å"The Implied Term of Mutual Trust and Confidence: An Emerging Overarching Principle?† Industrial Law Journal 34 (284) [25] Johnson v Unisys Limited [2001] IRLR 279 [26] Malik v BCCI [1998] AC 20 [27]Johnson v Unisys Limited [2001] IRLR 279 [28] [2003] IRLR 756 [29] [1999] IRLR 299 [30] There are other cases where the failure of the employer to take positive action was held to amount to a breach of trust and confidence, see e.g. TSB Bank v Harris [2000] IRLR 157 and Waltons v Morse Dorrington [1997] IRLR 488. See also Lindsay P in Croft v Consignia plc [2002] IRLR 851, 859

Wednesday, November 13, 2019

The Battle of Vicksburg :: American America History

The Battle of Vicksburg The Civil War split our nation, Americans fighting Americans, brother against brother. The war lasted four long years, a key battle fought westward was the turning point in the war: the Battle of Vicksburg. Between Cairo, Illinois, and the Gulf of Mexico, the Mississippi River twists and winds for nearly 1,000 miles. Commonly referred to as 'the trunk of the American tree'. The river was vital to both the American Government and to the Confederate forces in the west. The city of Vicksburg, Mississippi, 250 feet high, overlooks the Mississippi River on the Louisiana-Mississippi state border. Confederate forces mounted artillery batteries ready to challenge the passage of Union ships. Receiving control of Vicksburg and the Mississippi River was a huge benefit in the war. Due to the Geographic location made it ideal for defense. Before the outbreak of the Civil War, Vicksburg, Mississippi had become one of the most prosperous and sophisticated towns on the old southern frontier. The city was a booming center of trade, its wharves crowded with boats carrying all manner of goods and commodities. It boasted a municipal orchestra, a Shakespeare repertory company, and an imposing courthouse in the Greek revival style. To its proud citizens, Vicksburg was the "Queen City of the Bluff" and a center, as one of them wrote, of "culture, education and luxury." All this was to change with coming of the war. By early 1862 the peaceful town had become one of the most strategically important spots in the entire Confederacy- and would soon be one of the most bitterly fought over. From the beginning of the war in 1861, to protect their most prized possession, the Confederacy put up fortifications at strategic points along the river. Federal forces eventually captured post after post. After fighting their way southward from Illinois and northward from the Gulf of Mexico. Until by late summer of 1862, only Vicksburg and Port Hudson appeared to be major constraints to the Union. Of the two posts, Vicksburg was by far the strongest and most important. Setting high over looking a bend in the river, protected by artillery and dangerous swamps. So far the city had defied Union efforts to force it into submission. In order to protect the Mississippi Valley, Confederates established a line of defense, which ran from Columbus, Kentucky, overlooking the Mississippi River trough Bowling Green to Cumberland Gap where the bright flank was secure on the mountains.

Sunday, November 10, 2019

Planning Process in India Essay

Process of planning in India takes place in three steps-formulating the plan, its implementation and the evaluation. Over the years and due to the political pressures two new aspects have been added to the process, namely decentralization and popular participation. 1) Plan Formulation The process of plan formulation takes place in a series of steps. The first step in the process of formulating the plan is for the Commission to prepare, on a rough basis, certain schemes and projects in consultation with the union ministries and state governments in the background the Perspective Plan; to determine some kind of priority; to take stock of the available resources; and to distribute these resources among the different agencies on an approximate basis. These estimates and projections are the placed before the National Development Council (NDC) and the schemes are modifies in the light of discussions. These are then sent to the various union ministries and state governments in the form of preliminary instructions. Then begins the second stage where each union ministry and state government preparing its own plan. The machinery for planning is fairly well developed at the state level. After the states and the union ministries have submitted their plans to the commission, there begins the process of dovetailing the various schemes and programmes into an integrated plan. In this task the Commission consults representatives of different groups in the Indian Parliament. At the end of these exercises the draft plan is published and thrown open for discussion. The universities, the press, political parties, chambers of commerce and industry, trade organization and other groups and individuals are free to give their comments on the draft. The next stage is the period of prolonged detailed discussion between the commission and the representatives of different state governments and the central government as a result of which the agreements as to the size and nature of state plans are reached. These tentative agreements are the placed before the cabinet and after its approval sent to the NDC and after the council’s recommendations are given the final shape. The plan is the presented to the Parliament and after its approval it is published. 2) Plan Implementation It should be noted here that the Commission is an advisory body and has no executive functions. It is only a national organ for plan formulation and a staff body to advise the cabinet. The task of implementation is left to the union ministries and state governments. It is in this field that efforts have been made to introduce the two concepts of democratic decentralization and the popular participation, particularly after the introduction of the Panchayati Raj in the country. 3) Plan Evaluation  Evaluation is the last of the three stages in the process. One of the functions of the Commission is to appraise from time to time the progress achieved in the execution of each stage of the plan and make recommendations for necessary adjustment. The Commission makes such appraisal through: 1) Monthly reports of selected projects, quarterly reviews of the working of the plan and the annual progress reports obtained from the union ministries and the state governments. 2) The advisors who visit the states within their charge and study at first had the working of the development programmes; and 3) Through the machinery of the Committee on Plan Projects. In addition, there is the Programme Evaluation Organization set up 1952. The Programme Evalution Organization (PEO) undertakes evaluation of selected programmes/schemes under implementation, as per the requirement of the various Divisions of Planning Commission and Ministries/Departments of Governments of India. The evaluation studies are designed to assess the performance, process of implementation, effectiveness of the delivery systems and impact of programmes. The Programmed Evaluation Organisation which functions as and independent unit of the Commission.

Friday, November 8, 2019

The 1920 Wall Street Bombing

The 1920 Wall Street Bombing At noon on September 16, 1920, a horse drawn buggy loaded with 100 pounds of dynamite and 500 pounds of cast- iron slugs exploded across the street from the J.P. Morgan bank headquarters in downtown Manhattan, New York. The explosion blew out windows for blocks around, killed 30 immediately, injured hundreds of others and completely destroyed the interior of the Morgan building.. Those responsible were never found, but evidence- in the form of a warning note received at a nearby office building- suggested anarchists. Tactic / Type: VBIED / Anarchist Learn more: VBIEDs (vehicle borne improvised explosive devices | Anarchism and Anarchist terrorism Where: Financial District, downtown Manhattan, New York When: September 16, 1920 The Story: Shortly after 12pm on September 16, a dynamite loaded horse drawn cart exploded on the corner of Wall and Broad Street in downtown Manhattan, just outside the banking firm. J.P. Morgan   Co. The blast would ultimately kill 39 people- most of them the clerks and messengers and secretaries who served the financial institutionsand cause damage in the millions of dollars. To witnesses, the scale of the damage was unimaginable. Glass flew everywhere, including into the Morgan building, where several of the banks partners were injured (Morgan himself was traveling in Europe that day.) The attack was made more lethal by the cast iron slugs packed in with the dynamite. Investigations began immediately, with several theories about who might have committed the attack discarded along the way. Thomas Lamont, a Morgan bank principal, first accused Bolsheviks of the attack. Bolsheviks was for many a catch-all term that meant radicals, whether anarchists, communists or socialists. The day after the attack, a message was found in a mailbox a block from the attack, which said: Remember. We will not tolerate any longer. Free the political prisoners or it will be death for all of you. American Anarchist Fighters! Some have theorized that this note indicated that the attack was revenge for the murder indictment, several days earlier, of anarchists Nicola Sacco and Bartolomeo Vanzetti. Finally, it was concluded that either Anarchists or communists were responsible. However, those responsible for the attack were never located, and suspicions about the object of the attack were inconclusive. From Wall Street to the World Trade Center: The first act of terrorism aimed at the heart of the nations financial institutions inevitably draws comparison to the second, on September 11, 2001. Beverly Gage, author of the forthcoming book, The Day Wall Street Exploded: A Story of America in its First Age of Terror, has made one such comparison: To New Yorkers and to Americans in 1920, the death toll from the blast seemed incomprehensible. The horrible slaughter and maiming of men and women, wrote the New York Call, was a calamity that almost stills the beating of the heart of the people. That those numbers now seem paltry statistics from a past when we counted civilian deaths in dozens instead of thousands underscores just how violently our own world changed last Tuesday. The destruction of the World Trade Center now stands alone in the annals of horror. But despite the difference in scale, the Wall Street explosion forced upon New York and the nation many of the same questions that we are confronting today: How should we respond to violence on this new scale? What is the proper balance between freedom and security? Who, exactly, is responsible for the destruction? There is another striking similarity. We may think that the defensive security crackdowns and resource mobilization following 9/11 are unprecedented, but a similiar mobilization occurred in 1920: Within days of the attack, there were calls on Congress and the Department of Justice to dramatically increase funding and legal mechanisms to counter the threat of Communists and Anarchists. According to the New York Times on September 19: It was said today at the Department of Justice that Attorney General Palmer would recommend in his annual report to Congress that drastic laws for dealing with anarchists and other disturbing elements be enacted. At the same time he will ask for larger appropriations, which were denied in the past.

Wednesday, November 6, 2019

Good Persuasive Speech Topics to Get Ideas for Writing

Good Persuasive Speech Topics to Get Ideas for Writing Good Persuasive Speech Topics: Deliver a Brilliant Speech with Our Help 19 June, 2019 in default category name If you have the task to deliver a persuasive speech, one of the essential constituents of your success is to find good persuasive speech topics. Writing a speech is similar to writing an essay but the difference lies in the fact that you will have to present this essay to a large audience. As such, the core aim of a speech is to convey a specific message or idea in the words that are clear to the target audience. It is critical to make the message clear so that the audience could well comprehend it. How to Make a Speech? One of the fundamentals of making a persuasive speech successful is to come up with a list of good persuasive speech topics and then choose one of them that you are most interested in. Keep in mind that the topic should be interesting not only to you but also appealing and clear to the audience. Actually, in persuasive speech, there is nothing worse than when your audience does not understand what you are talking about or when it is so hard to comprehend the topic that some essential parts are left out by your listeners. In such cases, you will not be able to convince your audience of anything. Just at the beginning of writing, you need to make sure that you have conducted enough research on the topic. As such, be sure to consult only the most credible and trustworthy sources. Explore the topic from different perspectives and make sure you get a full picture of the issue. At this point, make sure you have found expert opinion to rely on. When you gather ideas for persuasive speech, keep in mind that the topics are controversial and they do not have one clear standpoint. Different people will have different opinions on the topic but your task here is to present your standpoint in the most vivid perspective. If you want to know how to write a persuasive speech, make sure that you pay attention to your target audience. This is a factor that influences your style of writing as well as your vocabulary choice. You should also investigate the preferences, interests, and educational background of your target audience in order to compose your presentation in the most appealing and interesting way. As such, first and foremost, please explore what your target audience already knows about the subject you intend to present. Consequently, you will know what aspects of the topic to emphasize, what to pay attention to, what should be better explained, etc. In other words, you will have a clear picture what concerns to address in your speech. What to Consider When Choosing Good Persuasive Speech Topics: the topic should be well-known to you; the topic should be interesting to you; there should be ample information on the topic to conduct a research on; it should be a topical issue that people care about; it should be a controversial topic. The Most Interesting Topic for a Persuasive Speech 1) Topics on Education: Would you vote for or against the abolishment of Greek life in college? Should it be allowed for high school students to leave the territory of college during the lunch break? How can schools tackle issues with bullying? Do you agree that cursive handwriting should be still taught in schools and other educational establishments? Should volunteering be an obligatory requirement for students to get enrolled in higher educational establishments? 2) Topics on Ethics: Should prisoners be granted the right to vote in elections? Do you agree that assault weapons should be claimed illegal? Should guns be banned on campus? Is it better for a couple to live together before marriage or wait? Should transgender serve in the army? 3) Topics on Governmental Issues: Who can be considered as the best American president in the history of the USA? Should voting during elections be made compulsory? Should the government cut the budget for the military? Should Scotland become independent from the UK? Whose face deserves to be on the new US currency? 4) Topics on Health: Should producers of soda, sugary drinks, and fast food pay more tax for the benefit of public health? Should free condoms be provided for students in high schools or colleges? Should the government legalize euthanasia in all countries? Should healthy people have an obligation to donate blood on a regular basis? Should the US health care be based on single payment? 5) Topics on Religion: Should different religious sects and organizations pay taxes? Should there be a legal right for some countries to give shelter to immigrants with specific religious beliefs? Should public prayer be an inseparable part of the studying process? Should women obtain the right to be priests? Should marriage be made ethically right and legal for priests? 6) Topics on Environment: Should genetically modified foods be allowed? / Be openly sold in supermarkets? What type of renewable energy has the most benefits? Should humans be legally cloned? Should they stop giving free plastic bags or even selling them in supermarkets and grocery stores? Should NASAs budget be increased? 7) Topics on Sports: Should sports teams in high schools and colleges receive more funding? Should boxing be banned from legal sports? Should children be allowed by their parents to play tackle football? Should cheerleading be accepted to the category of sports? Should all children be taught how to swim? 8) Topics on Technology: Should free access to electronic books replace libraries? Should net neutrality be favored or not? Should self-driven cars be made legal? Do social networking sites have more benefits or drawbacks: have they created a greater distance between people or, on the other hand, have helped to maintain connections between them? Should energy efficiency be implemented in all new buildings? Regardless of the topic of your paper, make sure you include only important and relevant information. You need to provide enough details in order to sound convincing. Make sure you make the discussion interesting both for you and for your target audience. Good luck with your persuasive speech.

Monday, November 4, 2019

War Essay Example | Topics and Well Written Essays - 1250 words

War - Essay Example Many thinkers and intellectuals, not to mention religious leaders, have lent their support to Just War and have moulded it over centuries with their contributions. According to Christian theory, resorting to war under any circumstances other than self defence is immoral, because war is never justifiable. At the same time, war is State's option and right of self-defence. "This is selective pacifism, for it does not deny the state the right of self-defense; it only denies to the Christian the right to participate. Likewise the just war theory gives no blanket endorsement of war, but demands painstaking discrimination between just and unjust causes," (Holmes, 19752). Just War is considered to be just, because it is interference on behalf of humanity, to establish peace, to repel an inhuman attack, to save people from its grips, to abolish anarchy. War for peace is also called Moral war because its intention is re-establishing morality and natural law. Just War tradition is of two fold: one is when to launch into a Just War and another, how to conduct the war without resorting into injustice. So it covers not only the motive, but also the process. The end result of winning or losing does not figure much in a Just War even though every war is fought for winning. As the means of winning the war has to be just and beyond reproach, the result of the war takes a secondary place. As morality, ethics and justice should support the origin of such a war and shape the conduction of it, its end result, even though important, cannot be achieved by mean methods. Cicero, Augustine, Aquinas, Grotius and many more philosophers stood by Just War. This includes de mands like a competent authority to declare the war, and there should be all probability of success, amongst other just causes. St. Augustine categorised them as follows: "1. Defending against an external attack; 2. Recapturing things taken; 3. Punishing people who have done wrong." http://en.wikipedia.org/wiki/Just_war Just War should be conducted as an act of discrimination where only the guilty party should be punished and not the civilians and non-offenders. And this means biological weapons, weapons of mass destruction and nuclear weapons of any kind are ruled out. Another principle is that it should be governed by proportionality, and this means, the use of force should be proportional to the offence committed and not beyond that. Civilian deaths, attacks on helpless refugees, mass killings, and indiscriminate persecution are ruled out. Also it demands minimum force. Excessive killings, torture, destruction, upheaval, exodus, genocide, target killings of particular groups due to enmity are not allowed. Just wars demand just cause, just intent and war should be the last resort after exhausting all other means of achieving peace. There should be a lawful declaration of war and during war, non-combatant groups like medical services, ambassadors, journalists, individuals providing service like Red Cross, and organisations that provide relief to refugees and dislocated people should be spared of all

Friday, November 1, 2019

Ad Appeal Analysis Essay Example | Topics and Well Written Essays - 750 words

Ad Appeal Analysis - Essay Example In this advertisement, Guess uses the appeal to sex because they want to create an impression that wearing their jeans is sexy. This appeal is also selected for this advertisement to give a clear idea their target markets are the adults. Wearing Guess can also be a symbol of sexy lifestyle. Guess makes jeans for male and female adults who want to feel sexy while wearing this brand of jeans. I think using this appeal can be effective only to those people who want to have sexy image. It can also be effective because it catches the attention of men and women. However, there are also some rational ones who might not find this advertisement convincing at all because the only benefit that they can see is the feeling of sexiness.Appeal to fear is commonly used by marketers in advertisements on health, hygiene, and home security. Usually, it communicates its message indirectly. Just like the advertisement below, it is about taking care of one's heart. It doesn't show the audience what really is happening with their hearts. Instead, it used a scary scene and a line that would make one think. By looking at the picture, I would say that the ad's target markets are those people busy with their work or others who are busy with satisfying their lifestyle that they forget to have their heart checked-up. Appeal to fear is used in this kind of ad because people are afraid to die. Since it is about health, this appeal could make its target segment act immediately. I think the use of appeal to fear is the most effective when it comes to this kind of messages. Heart problems are serious matters that are commonly taken for granted. This kind of ad will serve as a wake up call to the target market. Top of Form Humor Pepsi always comes up with bright ideas on their advertisement. The image below is a very humorous advertisement of Pepsi. It shows that even the straw chooses what soda to sip. Pepsi uses the humor appeal to make retention in consumers' minds. If the audience will see this kind of advertisement, they will take a moment to laugh or smile about it. It just means that it got their attention and it can easily be remembered. This advertisement does not show any particular target segment. I think this kind of appeal is not quite effective. It can be remembered by the consumers but it does not mean that they are convinced to buy this product. Rational The image below is an advertisement of L'oreal that uses rational appeal. If you can take a closer look at the picture, you can read at the right side the enumerated benefits of using this product. One cannot get the message of this advertisement by just looking at the picture. You should take time to read the texts included in the advertisement. Hair issue is quite scientific. That is why rational appeal is used in this kind of advertisement. No one will believe the reliability of the product until they know the chemical ingredients of it. L'oreal used this kind of appeal to clearly tell the consumers what they can benefit from this product and to explain why this product will really work. The target segments of this advertisement are the women who want to have beautiful and healthy-looking hair. I think this advertisement is quite effective because it can tell the market what it really wants to say. It can also be effective in convincing people because of the benefits and scientif ic information laid out in the ad. However, some people are too lazy to read and will just look at the image. References Guess, Inc. (2008). Guess: Advertising. Retrieved November 24 2008 from http://www.guess.com/Advertising.aspx