Business Plan Dissertation Example | Topics and Well Written Essays - 4750 words

Business Plan - Dissertation Example The customers will benefit from discounts ranging from 50% to 90%. Business partners will benefit from increased sales resulting in a win-win situation for all parties. The value of each deal ranges between ?10 and ?30 so we expect on average ?20 to be spent by each of our customers with 50% of that being our revenue. Therefore, we expect to earn an average of ?10 from each of our deals. Hooray is expected to be up and running by June 2011. Our target customers are university students, house-wives and white collar workers in and around London. We expected to work with major supermarket chains like Tesco, Sainsbury, Airlines and Travel companies like Thomas Cook operating in and around London. We will also be working with a variety of upscale restaurants in London and on the Campuses of various Universities as well as entertainment companies like movie theatres and opera houses. Our starting point will be in London where we expect to get between 20,000 and 100,000 subscribers in our f irst month of operation and between 20,000 and 100,000 coupons sold bringing in an average of between ?200,000 in a worst case scenario and ?1,000,000 in a best case scenario in terms of revenues. We expect to have between 500 thousand and one million subscribers by the end of May 2012. All first time subscribers’ will get an opportunity of obtaining their deals free if at least three of their friends use their link on subscribing to purchase coupons. Students on various university campuses will be able to buy weekly deals for ?30 for meals for five days at the university cafeteria. If they allow at least five other students to use their link they get free meals for the week. White collar workers will benefit from daily lunch deals various restaurants in and around London. House-wives will benefit tremendously from deals at major supermarkets, especially on items that are slow moving and in some cases soon to expire. Certain fast moving essential items will be mixed with eith er slow moving, soon to expire or in the case of fruits and vegetables that does not have much time left on the shelf or which are in excess supply. In case of airline seats Hooray will seek to obtain regular deals on traditionally slow days which can be past on to its customers. In such a case the customer will obtain discounts of between 30 and 50% off regular travel packages and airline fares. Hooray’s competitive advantage is that it will take the unique elements from other top group buying sites like Groupon which has applications for both Android and IPhone, credits for subscribers who introduce friends that sign up and buy coupons. The more members that a subscriber invites the bigger the discount that the member receives as Tippr currently does. We will offer a percentage of the cost of the purchase to a charitable organisation of the customer’s choice as Deals for deals. Like Homerun customers can get free deals if they invite friends to join. Most valued cust omers will get exclusive deals which will relate to the frequency of purchase and the value of their purchases. Like Daily Dealster our coupons will be transferable and can be given to others as gifts. Every week we will have a promotion where customers give an indication of what deals

Innovative Organisations Essay Example | Topics and Well Written Essays - 2000 words - 3

Innovative Organisations - Essay Example PepsiCo has evolved from its traditional beverage operations which has a rich history of business spanning over 100 years and has become one of the foremost multi-national food distributors in the world. This report highlights innovations at PepsiCo as well as a discussion of innovation philosophy in order to determine whether PepsiCo maintains a high level of invention or novel product creation to be considered truly innovative. many generations that it would be impossible to discuss all of its business evolutions in the 20th Century. However, ever since the company decided to move out of strictly beverages and into other snack food dimensions, the business has been competing in a very large variety of marketplaces against other small- and large-scale competition. In terms of market share, PepsiCo maintains 30.8 percent of the total beverage industry (Bauerlein, 2009). PepsiCo further earned $7 billion (USD) as a result of total business operations from 2007-2008 (PepsiCo, 2008). These are stellar profits, which suggests that PepsiCo understands how to properly innovate its products, making them stand out against other competing companies, and are able to build customer interest in these products through innovative marketing and manufacture of new product lines. In the beverage division of the company, the largest competitor is Coca-Cola. However, both companies are experiencing a drop in overall sales volume, which is driving further innovation on behalf of both companies to compete for market share in this division. Coca-Cola experienced a 3.1 percent drop in sales in 2008 while Pepsi experienced 4 percent in the same period (Bauerlein, 2009). This suggests an external consumer who is not spending as before on beverages, calling for innovative sales and product strategies to regain lost market share and satisfy customer needs at the same time. competitive environment is

Polycyclic Aromatic Hydrocarbons (PAHs) Research Paper - 6

Polycyclic Aromatic Hydrocarbons (PAHs) - Research Paper Example Management of risks associated with exposure to PAHS depends on the levels and the duration of exposure. If an individual is exposed to acute high doses, decontamination and other supportive measures should be the basic objectives (Feng, Sun and Song, 2014). Decontamination should be carried out by washing up the individual and cleaning up the clothes. The skin of the victim should be thoroughly scrubbed with soap and water as soon as possible. The victim should also be isolated from a polluted environment to a place with clean air (Plant et al., 2012). Other supportive care such as pulmonary functional tests should be routinely carried out. X-rays to determine the level of damage to the lungs should be carried out also. For ocular contamination, the patient should be treated by irrigating the eye (Whitacre and Ware, 2008). If an individual has been exposed to low levels of PAHS for a long time, they eventually develop toxicity. For effective care, the patient should be taught about the risks associated with exposure to PAHS and how to avoid further exposure (Friis, 2008). They should be informed of the possibility of developing bronchogenic cancer and the additive effects of exposure to cigarette smoke and other related toxic agents. The parents should be made to follow-up periodic evaluations for treatment of symptoms associated with PAHS exposure. Risk communication to individuals exposed to PAHS should take into account the challenges associated with trying to maintain a balance between concern and undue alarm to the patient. This is because PAHS are complex, and hence it is impossible to predict their carcinogenicity based only on several of the components. Effective risk communication should involve a comprehensive education programme on the dangers of PAHS exposure. Medical surveillance of workers who are at the risk of exposure to PAHS should be done to inform them of the dangers of overexposure

Challenging perspective in research Essay Example | Topics and Well Written Essays - 1000 words

Challenging perspective in research - Essay Example According to him: â€Å"Looking at the different cultures of the world, one finds that no society is classless that is un-stratified. There are some primitive communities so small that no class strata appear, the social organization resting almost entirely on age, sex and kinship; but even here chieftainship individual prowess and clan or family properly introduce an incipient stratification.† (Davis and Moore, 1945: 242, quoted in Zaidi, 1997: 29) A child learns the process of interaction with other individuals from family and the peer group. All the parents try to bring up their children within the best possible atmosphere. The resources play pivotal role in the socialization of the individuals in a society. The members belonging to the upper class contain better opportunities to educate and nurture their children, and thus can make them more civilized and cultured ones in the future years to come, whereas the lower classes lack proper sources and opportunities that may influence their children. Rothstein has also defined the fact in the following words: â€Å"Parents of different social classes often have different child-rearing styles. It makes sense when you think about it: If upper-middle-class parents have jobs where they are expected to collaborate with fellow employees or create new solutions to problems, they are more likely to talk to their children in open-ended ways that differ from how parents address children if their own jobs simply require following orders. Children raised by middle-class parents will, on average, have more inquisitive attitudes toward academic material than children raised by working- class parents. No matter how competent a schoolteacher, lower-class children’s achievement will, on average, almost inevitably be less. Because the achievement gap already exists by age 3, it is unlikely to be narrowed without expensive infant and toddler centers where lower-class children can be

Goal Setting Framework Term Paper Example | Topics and Well Written Essays - 500 words

Goal Setting Framework - Term Paper Example Due to the rising cost of distribution, Los Angeles Tribune will use any of the following strategies to achieve its set goal; distribute jointly with other producers to the consumers, use digital distribution channel, increase the number of middlemen companies to assist in distributing its products or create new subsidiaries in different cities and towns to reduce the distribution cost. Of all these strategies, the organization shall use digital distribution as one of the most appropriate strategies. Therefore, the organization will distribute most of its newspapers through online system. This tactic will ensure that customers subscribe for their newspapers for them to get access to the papers. Various activities need to be carried out in order to reduce the cost of distribution such as; proper education of the customers on how they will get the online papers without any constrain and advertising to the public to create awareness of the new move in the organization so that they are n ot surprised with the new organizations move (Barton, 2001). This is planned to reduce the cost of distribution by 10% in every month. This measure Barton of success will show the progress of the goal set to reduce the cost of distribution so that the profit realized may increase. The other goal is to increase circulation revenue. The Los Angeles Tribune is making strategies such as to increase the newspaper supply, increase the advertisement efforts or to reduce the prices to attract more customers. With the investigation, the organization has realized that the circulation revenue goes down due to an increase in the prices of its newspaper. Therefore, one of the tactics that the organization will use is to reduce the price of its papers so that it regains its market share in the next two months. This will be done through reducing other costs, which will result in a cut, in prices. As a measure of success, 5% price cut in

Panama and suez canals Essay Example | Topics and Well Written Essays - 2000 words

Panama and suez canals - Essay Example The Suez Canal is an important route for the transportation of oil from the Gulf Countries to around the globe. Primarily, the most important reason for the construction of the Panama Canal was to facilitate the voyage of ships travelling from Pacific Ocean to the Atlantic Ocean and vice versa. Voyages prior to the construction of the canal took a long time. Alessandro Malaspina during his expedition of 1788-1793 expressed the need for the construction of a canal which would prove beneficial for trade. He also produced a detailed outline for the construction of the canal. US interests in creating the Panama Canal were sparked during the Spanish American War. On the other hand, the Suez Canal was not the first attempt to connect the Egyptian Nile to the Mediterranean Sea and the Red Sea. The first canal to connect Nile delta and the Red Sea was constructed approximately in the 13th century for the economic development of the area. The construction of a modern canal on the Suez isthmus was first proposed by Napoleon Bonaparte during the late 1700s, in an attempt to create trade problems for the British. According to Napoleon, the construction of the canal controlled by French would force British to either pay dues or transport their goods via the route involving southern Africa. However, due to various reasons including miscalculation of measurements, Napoleon’s ideas never materialized and the construction was stopped. Attempts to construct a canal on the Suez isthmus began again in mid 1800s. In 1858, the construction of the Suez Canal was started by The Universal Suez Ship Canal Company. The major aim of the construction was to provide an easy and short route for the transportation of goods and oil around the world. Secondly, oil is the major export product of most Gulf Countries and a speedy route was required to transport the oil from these countries to the world. The strategic

History of Dance Essay Example for Free

History of Dance Essay INTRODUCTION: Once upon a time there was dance! In dance there are many forms. There is Ballet, Jazz, Tap, Hip hop, partner dancing, modern, and country and western. Dance originated many, many years ago. People used it to express emotions and stories. As time went on so did new dance techniques. Ballet came into the world around the 15th century Italian Renaissance and it slowly became the backbone for all dancing styles. As Albert Einstein said â€Å"dancers are the athletes of God. † SPEECH: Danced changed throughout the centuries *Centuries* As stated earlier the 15th century was the beginning of Ballet. During the time of both the 15th and 16th centuries ballet was only performed in royal courts where performers would get the audience to participate. Male dancers were the majority of dancers during this time period. To portray women in their performances they wore masks. In the 17th Century King Louis XIV (14th), who also was a dancer, performed in The Sun King ballet de la nuit. Louis XIV also founded Academie Royale de Musique (The Paris Opera. ) Ballet was becoming more theatrical during this time period, and female dancers were becoming the majority of performers. The ballet Les Indes Galantes (the gallant Indies) was the first ballet to feature women. During the 18th century the costumes were very extravagant. These costumes included masks, wigs, corsets, and hoop skirts. All were big and voluptuous. Two rivals, rebels, and amazing dancers at this time were Marie Camargo and Marie Salle. Marie Camargo started dancing in 1726. Because of Camargo’s gracefulness and quickness she ditched the traditional costume by shortening her skirt and wearing slippers to improve her techniques (leaps). Salle who started dancing in 1721, danced in a muslim costume (greek robe like), hair down, and unornamented to express that dance should be natural and expressed. Both dancers opened many new doors in the world of ballet. The 19th century was the time where ballerinas were the most popular performer in Europe. The Romantic Movement evolved during the 19th Century. Which was concerned with the supernatural world of spirits and magic and often portrayed women as passive and fragile. The use of pointe shoes were increased during this time period. Pointe shoes are satin shoes with wooden blocks in the toes to keep dancers on their toes all the time. Each pointe shoe is constructed to the dancer, no two pointe shoes are alike. As dance continued in the centuries it continued to change and flourish. The 20th century was the century where different styles and forms began to break away. Traditional ballet was still there but a more modernized version came into play. In order to move forward from this point you need an understanding of the types and styles there are in ballet *Types and Styles of Ballet*. There are two styles in ballet and they are story and plotless. Story Ballets, obviously, tell a story. Between the music and the dance a story is portrayed. Popular stories told were love stories. Another type of ballet is plotless. In a plotless ballet, no story is portrayed. Instead an image is created and aims to cause emotion. The three styles of ballet include classical, neo- classical, and contemporary. Classical reached its height in the 19th century, when you think of ballet this is the first thing people normally think about. Many graceful and and flowing movements are depicted in this style. Neo-Classical Ballet was introduced in the 20th century. Speed and energy in these dances were increased. In this style classical form was manipulated a lot and the rules for classical were broken. Contemporary Ballet was influenced by the movement of modern dance. Many new moves and techniques were established. Floor work and the turning in of the legs was a major change. There was a greater movement and body line in this style. With the changing of ballet through the centuries and the difference in types and styles, five positions and moves were always constant *ABC’s Of Ballet*. As a dancer, when I think of ballet I immediately think of the five positions. 1st, 2nd, 3rd, 4th, and 5th. I know, I know not hard to remember. These positions have been around since the start of ballet in the 15th century. This is the grammar of ballet and the classical building blocks. No matter what century, type, or style of ballet these positions are there. Ballet is a whole new world when you think about it. Theres so much information that many people do not know. There is information I don’t even know. Here are some random and fun facts I discovered. Mindless trivia or surprisingly interesting? *Mindless trivia or surprisingly interesting? * A professional male dancer lifts over 1 ? tons worth of ballerinas during performances Most ballerinas go through two to three pairs of pointe shoes a week Tutus cost up to $2,000 to make and take 60 to 90 hours of labor with 100 yards of ruffle First ballet dancers didn’t dance in tutus or satin shoes-more focused on footwork and positioning 3 hour performance is equivalent to 2 90 minute soccer games or running 18 miles (and they say dance isn’t a sport). Pointe shoes add a minimum of 7 inches to a dancer A Prima ballerina can complete 32 fouette turns while staying in the same place. After pointe shoe is HOT to the touch Those are only a pinch of information there is from the world a ballet. CONCLUSION: In conclusion ballet is definitely the backbone to dance. Without its evolution from the 15th Century Italian Renaissance dance would not be where it is now. When you think of ballet don’t think of it as a little thing, ballet is full of history, it even teaches you many things such as gracefulness, poise, stamina, discipline, and lots of technique. Dancers all around the world are connected to one thing and that is ballet. â€Å"I dance because there is no greater feeling in the world than moving to a piece of music and letting the rest of the world disappear† Unknown You lose yourself and find yourself THANK YOU.